Recrea la Magia Social Media Campaign
Our overall project goal? To use storytelling to create a campaign with social impact for the Madrid-based association Into Neverland. This NGO uses the tranformative power of art therapy through theatre, music and comedy to help hospitalised children (and their families) during their hospital stays.
Into Neverland's most pressing need is to increase their volunteers and to become more widely known within Madrid, so as to expand their operations to other hospitals. Thus, our campaign's main objectives were to gain those extra hands and awareness for Into Neverland.
Recrea La Magia Campaign Video
Recrea La Magia Case Study Video
Recrea La Magia Campaign Landing Page
Some Facebook posts...
A few Instagram posts introducing our campaign...
